Doubleshot: on-screen branding

Doubleshot is a start-up production company aiming to be the go-to guys in a highly competitive industry.

Their target audience ranges from entertainment industry insiders to corporate firms and private investors. What sets them apart is their confident and creative approach, and their promise to turn any idea into reality with enthusiasm and to budget.

The project included the direction of a brand and on-screen identity to accompany their film work that communicated their innovative approach to every project. Each of the on-screen idents revealed the logo in a method based on the brand name — two coats of poured liquid; a couple of splashes of flying paint; overlapping coloured lights; two hits of a stamp; and a double injection.