Niche Recruitment: Name and brand development
Law Staff were a highly respected brand operating within a very specialised area of professional recruitment. Over time however, they’d grown and diversified the business working in a range of other professional sectors under a variety of brands. Recognising the opportunity to simplify their brand portfolio while optimising brand awareness and understanding, they asked Jason Saunders to develop a new brand name and identity for the whole company.
Project involvedAdvertising - Brand Identity - Brand Positioning - Brand Strategy - Branded Stationery - Naming - Office Branding - Signage - Website Design