Northpine Timber Branding Launch Party Invitation

Northpine: Brand strategy and brand development

Brand positioning for the young, independent and ambitious Waipu-based company — emphasising its focus on product quality, reliability, technical excellence, environmental awareness and sense of community.

Northpine’s product superiority is a result of Northland’s winters and lower altitudes combining to produce naturally stronger and stiffer wood than that from pine grown further south.

The company wanted to build a brand around that superior wood story, while leveraging its high standards of service reliability.

A brand positioning of ‘Strength and Growth’ was developed to reflect the core product attributes and Northpine’s mission of expansion and development.

This positioning was embedded as a no nonsense strap-line, re-emphasised in various marketing messages and internal communications.

The robust visual identity encapsulates the company’s values and personality.

A Best Awards winner
Wolda (World Logo Design Awards)
Winner of ‘Best of Nation’ for New Zealand

northpine-wrap northpine-cards northpine-brand-book Northpine Timber Branding