Northpine: Brand strategy and brand development
Brand positioning for the young, independent and ambitious Waipu-based company — emphasising its focus on product quality, reliability, technical excellence, environmental awareness and sense of community.
Northpine’s product superiority is a result of Northland’s winters and lower altitudes combining to produce naturally stronger and stiffer wood than that from pine grown further south.
The company wanted to build a brand around that superior wood story, while leveraging its high standards of service reliability.
A brand positioning of ‘Strength and Growth’ was developed to reflect the core product attributes and Northpine’s mission of expansion and development.
This positioning was embedded as a no nonsense strap-line, re-emphasised in various marketing messages and internal communications.
The robust visual identity encapsulates the company’s values and personality.
A Best Awards winner
Wolda (World Logo Design Awards)
Winner of ‘Best of Nation’ for New Zealand
Project involvedBespoke Corporate Typeface Design - Brand Positioning - Brand Strategy - Branded Stationery - Logo Design - Marketing Communications - Office Branding - Packaging Design - Publication Design - Signage - Vehicle Livery - Website Design - Website Development