Tag: Brand Positioning


Building a brand around a superior product, an environmental awareness and a sense of community


Naming and branding a new premium export apple variety


Relaunching LawStaff International as Niche Recruiting Specialists


Endace wanted to create a more professional and visible brand that stripped away the technical complexity of what they do and clearly communicated their point of difference to their customers.

Grilla Family Bar and Grill

Dominion Breweries wanted to develop a new concept for a family-friendly bar based on a steakhouse/bar style offering.

Home Cafe

The National Library and Dusted and Delicious (a Wellington cafe and catering operator) needed a name and brand identity for the new cafe space at The National Library's newly refurbished Molesworth Street building, Wellington.

Craft Cafe

The owners of a new cafe in Auckland's Freeman's Bay approached us with a vision — for a new cafe with strong quality cues, and a belief that good coffee is dependent on the ‘human factor’.