Tag: Brand Strategy


Building a brand around a superior product, an environmental awareness and a sense of community


Naming and branding a new premium export apple variety


Relaunching LawStaff International as Niche Recruiting Specialists


Telecom New Zealand found themselves in the position where they were required to create a subsidiary company (with a new independent brand) to manage their core copper wire line network and associated exchanges.

Home Cafe

The National Library and Dusted and Delicious (a Wellington cafe and catering operator) needed a name and brand identity for the new cafe space at The National Library's newly refurbished Molesworth Street building, Wellington.

Craft Cafe

The owners of a new cafe in Auckland's Freeman's Bay approached us with a vision — for a new cafe with strong quality cues, and a belief that good coffee is dependent on the ‘human factor’.

Auckland Academic Health Alliance

The AAHA is a virtual entity that formalises a relationship between University of Auckland and Auckland District Health Board that spans over four decades.